Don't make the #1 #hashtag marketing mistake!

The company behind Invisalign has won an injunction against its competitor after Strauss used Align's trademarks as hashtags in advertising. Strauss claimed the hashtags were nominative fair use, or similar to keywords or metatags, like in the Playboy trademark case. Let's see why the judge disagreed. #hashtag #trademark #fairuse * COMMUNITY! * Join our live discussions on Discord: http://discord.gg/mnzSKwP Discuss worldwide on Twitter: https://twitter.com/leonardjfrench Support more videos! https://www.patreon.com/ljfrench https://sponsus.org/u/lawfulmasses * THANK YOU SUPPORTERS! * Support more videos here: https://www.patreon.com/ljfrench May 2019 supporters: $50+ Supporters! John Steel, Gavin Barnard, Eevi, Andy, Kyle Mudrak, Verement Tayne, Michael Pearce, Terry Crisp, Richard Fournier, Spirit Bear, Jan Negrey, Daniel Perez, Snorre Wisotzky, allquixotic, Aspernari Thank you! $5+ Supporters! Arron Washington, Keith Marrocco, Georg Monsen, JH, Dustin Rodriguez, Evan Burdge, Fatal Foxtrot, Beef, Cindy Campbell, Stephen Bank, Jasper Nabert, Peter M Sutcliffe, Hayden Ainger, Christen C Cloar, Vladimír Stříteský, Lydia Collinson, Michael Jones, Arya, Michael Morris, Mark Randall, Tymoteusz Paul, Richard Shotwell, Justin Myers, Paul Bible, Emeric Stexen, Nicholas Romano, Sarah Gerweck, Matthew East, David Silvester, Michael Potter, DreadPirateDuo, Casey Smyth, Pat Delaney, Michael Howard, Mario Bonales, Michael Kenton, Euchale, Lauren, charlieabelar, Vaylenisme, Oddport, Brody Eastwood, Ian McDonald, JAXMerrick, Jamie Sawyer, Marcus Agehall, Joe Roberts, Sokar117, Jonathan Robillard, Michael Russell, Henrik Eriksson, Amanda Gillies, Sheila Boettcher, Sean McCarthy, Derresh, Scott, Justin Waddell, Tim Springer, Zzyzx Wolfe, Andrew Sellers, Vienticus, Matthew, Brendan Horn, Camilla Sandman, David Haig, Nathaniel Cherry, Tony Cruickshank, Christoph Bolliger, Zoe, Gregory Ford, Tron Bårdgård, Sancho, TwixOps, Cash Steel, Druid, Kari Sunderland, BodhyOhs, Richard Jeffery, Simon Dompeling, Daniel Kertesz, Jason Lingle, Bryan Mitchell, CivMaster, Chris Hendrickson, Kasierith Atrovska, David Oglesby, Philip Mathews II, Oisin Creaner, Andrew Spahr, Dimitrios Georgakopoulos, Stephen Christopher, Patrick Schaadt, DreamerDon, Jerry Knight, KnifeEdge, TEEKAY, Stefan Persson, Edward & Hila Goikhman, Frederick Cooper, Wes Morrison, Casey Kikendall, Keith Myers, Coleman Mavity, Eric Johnfelt, HenTropy, John Peter, Carla Jean Lauter, Juliusz Wilczynski, CombatZAK, Alys McClelland, Catherine Tetzlaff, Jaimeson LaLone, D Schmidt, Dan Chevrie, Alexander Sihn, Darkwolf, Kate Rijacki Ledum, Olav, Haris Bukic, SJ Zero, Andrew Reid, Ian Scott, David McGuire Jr., Nurminax, Naomi Pool, Jamie Walton, EnvyingWrath, Brandon, sehro, Brian Rossman, FunnyHats, Rob Frawley 2nd, JP Etcheber, Ana Razo, Markus Kitsinger (SwooshyCueb), Lord bork, Chris Lindsay, Albert Demello, Caleb Veenstra, Powers Bilodeau, Dave Vike, Will stephens, Jojo Evans, Seranata, Rico Robbins, Kean Maizels, Durga Devi, Anthony Webb, Mark Curtis, JOSEPH ALEXANDER BROWN, RedR0ze, Bernard Saturday, Scott Inwood, Euan C, Tyler Wallenstein, Evan Foster, CorruptTurret, Georgio Mosqueda, Marco Cavatto, Josey Howarth, Chris Norman, Lauren Wright, Martin Rafferty, Malcolm Yarbrough, Kai Raphahn, Kevin Welsh, Andrew "FastLizard4" Adams, Jesse Stam, Gumblejak, JP Stone, Schawn Schoch, Marianne Fletcher, Si Wellings, Daniel A Carey, Robert Balayan, Anders Thorenfeldt, atypicalgeek, Aphiala, Yoshiman__, Mitchell Thatcher, Anders Lundberg, Lane Mortensen, Jeffrey Teekell Thank you!