Lawsuit over Instagram "Vibe" - Who owns your Brand? (Gifford v. Sheil)

Can you copyright the "vibe" of an Instagram account? This lawsuit dives into whether a lifestyle brand can own its aesthetic—and if someone copying it is breaking the law. Join me as I unpack this case, the legal arguments, and what it means for influencers and affiliate marketers everywhere. #copyright #instagram #vibe Join the Lawful Masses community on Discord! https://discord.gg/cUqVPzQFub Lawful Masses is 100% community-supported! Thanks for all of your help! Please consider supporting on Patreon.com/ljfrench, through YouTube membership, Floatplane subscription, or Twitch membership. January 2025 supporters: "Counselor" Level: Eevi, John Steel, Ugly Grill, TechTechPotato, The Blood Soaked Survivors, Kyle Siefring "Advocate" Level: Arron Washington, Keith Marrocco, Brian Flowers, Meaningless, playceholder, John Swanson, matthew beller, Schi-Schi, Kreachers, admalledd, tdis8629, Dawn Massaro Guy, Guy Chapman, Laura Hertzman, Rudolph Bescherer Jr, Firstname Mclastname, JH, Cindy Campbell, Mark Randall, Ian McDonald, Marcus Agehall, Jonathan Robillard, Amanda Gillies, Justin Waddell, Tony Cruickshank, Alexander Sihn, Andrew Reid, Gregory Ford, Brody Eastwood, Dzyan, Chris Lindsay, TEEKAY, Rico Robbins, Kai Raphahn, Andrew FastLizard4 Adams, David Zaslavsky, Jessica Pearson, Kean, AniLunchbox, Daniel Ducharme, Ph.D., Brian, Jack Draak, Scott F. Comstock, James Melanson, Alan Nise, The Disturbed Angel, Raindrop Works, Chris Hilliard, eyebrows360, Eric Barker, Gef the Mongoose, keeping up with the Devilment on weekends, Lawrence Groupe, Michael, DrakeDT, Andrew Venier, Bill Tonnies, Rabid Ronin, Thomas Dinsdale-Young, Katmandu573, DrJKL, varia, Bill Somerville, Mike Dunford, Peter Huston, cwestpha, Michael Stokes-Byrne, Jorge Vittes, Nate Gray, Evan Davis, Violet Bosveld, Tymorus, Bryan Lubeck, Alisdair Meredith, Kris Hetzel, Christina B, Jennifer and David Brock, Blueberry Hill, Andrew, arkiandruski, Rita Loy, Michael Kunze, Bee Geiger, lol3145, crystalvala, Michael White 00:00 - Introduction 02:07 - Infringement Exhibits 06:11 - Merger Doctrine 12:18 - The Counts 23:16 - Leonard Thoughts