How the Postal Service paid $3.5 million for the Lady Liberty Forever Stamp

Imagine you are the “manager of stamp development” at the United States Postal Service. You are tasked with selecting the image for the next Forever stamp, a stamp that allows the sending of a first-class mailpiece domestically FOREVER, even if the price of the service increases after purchase.

Because the public was tiring of the previous Liberty Bell image, you were looking for something fresh and new, something that would be meaningful inasmuch as a stamp can be.

You want to choose a patriotic icon. You pour over dozens of patriotic scenes, ultimately selecting an image of Lady Liberty. This image seems to stand out: the perspective makes the face of “La Liberté éclairant le monde” seem more “fresh-faced,” ″sultry,” even “sexier.”

Little do you know, you have not selected an image of the Statue of Liberty but rather started an eight-year legal battle that will end with you owing millions to the bona fide author of the underlying work.

Let’s see what happened.

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