Invisalign Straightens #hashtag Marketing

The company behind Invisalign has won an injunction against its competitor after Strauss used Align’s trademarks as hashtags in advertising. Strauss claimed the hashtags were nominative fair use, or similar to keywords or metatags, like in the Playboy trademark case. Let’s see why the judge disagreed.

Align v. Strauss Preliminary Injunction Order
Align v. Strauss Exhibit O
Align v. Strauss Exhibit P
Align v. Strauss Exhibit Q
Align v. Strauss Exhibit R
Align v. Strauss Exhibit T

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